Email marketing can be extremely cost effective and provide an extremely high ROI for companies that utilize it regularly. It will not however if you do not have a significant email list to send information and offers to. Just like any other form of marketing, it can be a numbers game and you need a critical mass.

After your other marketing efforts pay off you will have the opportunity to manage the balance of proper communication with your client base.

I am a dedicated Internet marketing professional in the Louisville, Ky area that has years of experience to know what does and does not work with email marketing and can help improve your efforts.