Website Marketing

Featured Project: DRE, Inc. Medical Equipment Distributer 2004 - Present

Project Type: Wide range of search engine and internet marketing techniques used to create dramatic gains in website traffic over a two year time period. Use of link building strategies, content optimization, rss feeds, email marketing, blogging, product feeds, social bookmarketing, site architecture, and more.

Summary:
Instrumental in gaining key search engine placement under terms relating to specific types of medical equipment. Traffic increased dramatically from late 2004 through 2006. Managed Google, Yahoo, MSN placement. Managed Google Adwords campaigns. Published monthly email news publications. As of early 2007 the site is attracting over 30,000 unique visitors per month and still increasing.

Do a Google Search for terms like: medical equipment, surgical lights, surgical tables, anesthesia machines, respiratory ventilators. These are just some of the competitive terms DRE ranks well for.

Past Website Marketing Clients:

Email Marketing

Client: DBS / Internal Application Post Office Express Project Type: Opt-In Permission Email Online List Management

Summary:
Working with the team at Digital Business Solutions we researched and developed an online email management system called Post Office Express. It is designed to help website owners collect information from their website and other sources to compile permission based Email lists. These lists are then used for customer correspondence and Email newsletters.

From months of researching and implementing this system with customers I have become very familiar with various aspects of Email and permission based marketing. It is one of the most targeted and cost effective solutions for customer communication on the market today.

Online Publishing / Advertising

Client: Global Marketing KentuckyGolf.com Project Type: Statewide Online Golf Publication Timeline: 1998-2001

Summary:
Worked as editor, webmaster, and advertising executive. Published hundreds of articles and provided valuable information to golfers in the area for the span of nearly 3 years. At the time of my departure www.kentuckygolf.com was by far the most visited golf portal in the region.

I gained valuable experience working to build a loyal readership and to build traffic for our advertising base. Learned fast and effective techniques for optimal content management as well.

Although Kentucky Golf is no longer in publication, you can see some abbreviated archives at a really useful website called the Internet Archive Wayback Machine